Juggling act …

Being an emerging author, and one still learning the intricacies of using social networking as a marketing, promotional tool, it is a fine juggling act … (and I never was good at juggling!). I want to sell my books, but I don’t want to sound like a trader in a market, where people are trying to avoid you because you are leaping out and trying to gain their interest in your product. Of course, on the other hand, if you just sit there, then most will just pass you by.

Twitter is a bit like a marketplace … but it is a social sphere, so people are not there to get products thrown in front of their face. However, you can spruik on the microphone, say some interesting things about your writing, and about the craft of writing, and people will appreciate it. Other traders will also appreciate it if you help them … you help them and they help you. That’s where my list #TeamCatapult comes in.

The idea of the list is to find followers in Twitter that are willing to throw a good word your way, retweet your meagre voice in the massive noise of tweets everywhere, so that someone, somewhere will perhaps buy a copy of my fantasy work. If I help these kind souls more, they will help me more and we will all benefit. Most of this team I am still building, are authors of fantasy … or people with an interest in the genre, including publishers, groups and so on. We all help each other build a bigger following, and more potential readers of our books and stories.

I can see many such mutual-help groups on Twitter, so my list is not something new. It is a slow evolution and a learning process. If you are an author on Twitter, and want to be in my TeamCatapult, let me know. Remember, I RT you so you will RT me. I promote you so you will promote me.


About mirrortac

Author, journalist, nature observer

Posted on February 27, 2012, in Fantasy, Marketing and promotion and tagged , , , . Bookmark the permalink. Leave a comment.

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